The goal is simple: to nurture customer loyalty beyond the first purchase. This involves creating positive customer experiences and building strong relationships. Why is this important? Because loyal customers are more likely to make repeat purchases. They’re also more likely to recommend your brand to others. In this article, we’ll dive into the world of […]
Nurturing Customer Loyalty: A Guide to Retention Marketing Read More »
Developing a family business charter helps individuals with differing points of view learn to work together in the spirit of collaboration toward a greater good — the health of the family and the business. Designed specifically for families in business together, a family business charter documents the shared understanding between the owner/founder and family members
What is a Family Business Charter and What Should it Include? Read More »
What to Look For in Your 401(k) Service Provider Courtesy of: Michael L. Beers, CIMA(R), CRPS(R) Senior Vice President Family Wealth Advisor Corporate Retirement Director Morgan Stanley Easton Phone Number: 614.269.3401 Web Address: fa.morganstanley.com/fortis 401(k) salary deferral plans are among the most popular retirement plans today. Nearly every financial services company brokerage – firms, banks,
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By Jennifer Griffith, Ohio-Area Regional President of First Merchants Bank Perceptions of value, convenience and ability are central to how we weed out the massive number of potential companies we choose to do business with. Knowing the importance of client perceptions, we recently engaged with Saperstein Associates to conduct focus groups with our retail customers
Perception is Key to the Decision-Making Process Read More »
From KeyBank, a Conway Center Service Provider.
Top 10 Year-End 2016 Tax Planning Ideas for Business Owners Read More »
The Conway Center’s former Director, Becky Blatt, facilitated an educational program: “Managing Family Business Relationships: Siblings, In-Laws, and Spouses, Oh My!” She ended with this poem, which resonated with many of our members. Family Business by Nadir Godrej, Managing Director of Godrej Industries Nadir Godrej, is the leader of a highly successful family business and also a
A Family Business Poem Read More »
From time to time, we’ll post Bea Wolper’s “A-Z Keys to Family Business Success” followed by a question from one of our members on the topic – here’s C: C- Communication. This is the single most important factor for success—without which the family business will fail. All family members, whether working in the business or not, and non-family managers,
Family Keys Alphabet – C Read More »
By Alex Freytag, Partner at ProfitWorks LLC and Conway Center for Family Business Service Provider. Alex will be presenting at our December 18th Educational Program on Strategic Planning. Don’t miss it! Cascading and Communication There’s a great visual metaphor for business related to the concept of cascading. The idea is that you can conceive of
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